When it comes to writing for the mass media, there is no doubt that it is a very important job in our society, as for being the most important, that is debatable. We live in a society that tends to have an obsession with celebrities. There has been many times when the mass media has focused on what is going on in the lives of celebrities, rather then more important news.

One recent example of this is the death of actor Heath Ledger. While many people will agree that his death at such a young age is very tragic, they will also agree that the amount of news coverage it has received is a bit extreme.

The news, in which we receive first, is not always the most important. However there are plenty of stories within the mass media that are essential to the way we live. The coverage on the presidential campaign is one of the most important things for many Americans. For journalists who have to focus on stories such as these, there is a great deal of importance to their job.

When looking at a major mass media newspaper such as the New York Times, there are always very important stories, however these stories are always in a section that is easily accessible. In some cases there is very little coverage on issues that may not affect us directly, but that are still very important to know about it. Right now there are a lot of things going on in Kenya; however there is very little news coverage of it.

It is the failure of the mass media to prioritize their coverage correctly, that makes me skeptical on their importance in our society.